
Over the past year or so many companies globally have been feeling the pinch of the world recession. However, education has always been one of those industries that tends not to get touched by global and economic crises. Unless of course you run a private language agency that relies on students who pay for their study off of their own backs.When the going gets tough the purse strings get tightened and English lessons fly out of the window!
It certainly looks like one of the bigger players in the Thailand ELT business has felt the financial squeeze more than the rest. However, for veteran teachers of the Thai ESL scene ELT communications also known as English+ was a disaster waiting to happen for many years now.
The company was founded in 2002 by a Mr Manoch who has quite a reputation here in Bangkok's ESL industry. Mention his name to some teachers/school owners here and you'd get some very mixed replies,of which probably are unprintable here.
The company started up way back in 2002, and quickly grew into a tour de force language school. Mr Manoch and his partner Miss Bun or Chutina as she's known built up quite a lot of contracts with government schools in and around the Bangkok area.
They also started up lots of E+ franchise branches around Bangkok and upcountry. At one point in time 2002-2005 there was literally an E+ branch on every corner throughout the city. This gave the impression to the uninitiated that English+ / elt communications was a winning business. What with all those branches and government school contracts, it really did look impressive.
So what went wrong for English+ & Kun ManochIt's really hard to state exactly what went wrong, though there is and always was plenty of speculation flying around. Tales of franchise E+ branch owners being ripped off, government schools unhappy with the English+ management and some E+ teachers. However there were always stories circulating around English+ that they were about to go bankrupt even as far back as 2003.
ELT communications the incredible shrinking companyOne thing that any keen observer on the inside would have noticed about English+ is that normally you start up a business and grow it! Your business expands, sometimes you start up small and then get new customers and it all goes from there.
No, not ELT communications! English+ was the exception to this business rule! They started off BIG! As each year passed they increasingly got smaller. They were losing school contracts like it was going out of fashion. Well school contracts in this business are very lucrative! Your bread and butter so to speak. Once again speculation abounds to why this may have been!
ELT communications where did it all go pear shaped?Was it the business practices of Mr Manoch and his partner Chutima?Was it the way they treated their staff teachers?Or was ELT communications / English plus really a victim of the recession? 

The English+ website is down and we've tried to contact Mr Manoch for an exclusive interview on this site, but alas to no avail yet. Mr Manoch has done a lord Lucan. Maybe one day he'll come back and grace us with his presence again.
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